The Evolution of Youtube influencer marketing
YouTube has changed the landscape of digital marketing and set a foundation for influencer-led brand campaigns that have unmatched engagement and reach. Over time, YouTube influencer marketing has transformed from an informal approach that relied more on relationships than numbers to become a very formal and structured form of promotion. As the companies in this space continue to invest heavily, it has become imperative to the success of any campaign for a YouTube Influencer Marketing Agency to be actively involved. Let's look into the evolution of YouTube influencer marketing and hear from the top agencies that are leading the charge. The Initial Days: Organic Growth and Partnerships Initially, influencers on YouTube were only content creators who built audiences organically. Later, brands discovered that such influencers could use their voices as authentic means of selling brands. Early on, the collaboration was simply sponsoring videos or giving out free merchandi...